Solid Ways To Get Your New Product Noticed

1. Reach Out To The Bloggers

Blogging has grown insanely in the past five years. Even though Technorati’s State of the Blogosphere 2010 report found that 65% of blogger survey respondents are hobbyists, you’ll probably find several bloggers in your industry who have very active communities and traffic/subscriber numbers that blow traditional media websites out of the water.

Mobile App development

Blogger influence goes hand-in-hand with traditional media when it comes to generating interest for a new product, and the approach and methods used are similar. Understand the blog, its audience and its content before sharing information about your product. If it makes sense, contact the blogger and see what it would take to get them to publish a press release or review your product.

When working with bloggers, remember to treat them like you would traditional journalists. (many of them think they are one in the same)

2. Social Media Opinion Leaders

Get yourself some caffeine, put on your twitter face, then go find the most active social media users in your target market. These people are extremely influential. They’ve hustled a large and specific set of viewers, listeners and followers. While the payoff might not be immediate, creating relationships with these highly influential people can lead to valuable long-term opportunities.

Web designing institute in ranchi training

While there is no universally accepted way to define and measure influence, using tools like Twitter Grader and Klout will give a good indication of the major players in the social space and in your specific industry or market. You can also take it one step further and narrow your search by category. Tools like Twello allow you to search a directory filtered by self-identified expertise, interests and professions. This can be especially helpful for identifying Twitter users in a subfield that directly relates to your new product.

3. SEO (Of Course)

You didn’t think we’d forget the bread and butter did you?

Before you begin your online efforts to market your new product, you’ve got to have a “home base,” a.k.a. a search-friendly website or blog. When launching a product, to aid both potential customers and to boost search engine performance, consider creating a product-specific landing page that features photos, descriptions and/or video. Make sure this page is appropriately coded for search, complete with keyword-rich copy, title tags, header text, a unique URL and meta information that succinctly describes your new product. Make sure this page is visible and easily accessible from your home page, at least for its initial release.

To build your online content library, consider enhancing your traditional media outreach efforts and social media news presence by distributing your product press release using paid services with both text-only and multimedia options, such as PR Newswire, PRWeb and PitchEngine. If you’re looking for a less expensive route, Free Press Release and PR Log allow you to share news for free.