Backlink Building for SEO – Quality vs. Quantity

 To visit any popular forum for webmasters or SEO enthusiasts and practitioners today, all you’ll see the webmasters talking about is “Yahoo! has 66 million links, how can I be like Yahoo!” or “I need 1,000 links for my site”. And then there’s the seller who posts “Thousand’s of backlinks for sale. Going today for only $7. PM me!”

The truth is, the numbers game doesn’t work anymore.

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Nowadays, it’s more about quality than quantity. A link from the Los Angeles Times or New York Times to your site is worth more in Google juice than a link to a PR1 or PR2 link farm.

That is more fact than it is fiction.

Most people (“people” in this context refers to webmasters and internet marketers) look at search results for their competing keywords then proceed to check out the backlinks for the number one site and then scratch their heads and be like…”Now, how did that site get to the top of the SERP’s?”

They’re perplexed because the site in question may only have a few hundred links pointing to it compared to their own sites which have thousands of backlinks.

But if they looked closely, they would realize that that number one site has backlinks from more relevant or more trusted authority sites.

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Backlinks are crucial in the SEO game and there’s a lot of ways to play the SEO game. You can either go for a large volume of links or go for trusted links.

The single biggest problem of going for a large volume of links as opposed to quality, is that it never ends and you will always be out there in the webmaster forums hunting for even more and more links.

The problem with that is, in the hunt for those backlinks, you will come across some unscrupulous dealers who will try to sell you links from non-trusted or artificial link farms.

If you go ahead and deal with such individuals, you might as well write an email to Matt Cutts (Google Engineer) and tell him, “Hey Matt, look at my site. I’m an SEO and am trying to artificially inflate my backlinks by buying thousands and thousands of links from crappy sites”.

The number one site (your competitor) meanwhile has acquired maybe two or three more “endorsements” from other quality sites. Backlinks that will help solidify it’s status as the number one site for their keyword (and yours, for that matter).

It’s a never ending trap. One too many SEO’s, webmasters and internet marketer’s seem to fall into and never get out of. So if you really want to get back in the real SEO game, think “quality” not “quantity”.

Think, “How can I get the Los Angeles Times to mention my site?”